We chose the metaphor of the sun as the foundation of the IKONIK brand to suggest the centrality of the stylist. He represents the inspiration and direction in the creation of these cosmetics. His "iconic" position is represented in the graphic symbol of our logo by a stylized sun whose rays converge towards the center like arrows.
Services:
- Brand naming
- Brand story
- Logo design
- Stationery design
- Packaging design
Team:
- Sorin Tîrt (creative director, design strategy)
- Letitia Campan (copywriting)
Photography:
- Raluca Ciornea
Year:
- 2021
